My life’s work is to unbind the soul; to embody the lived Art of Liberation, and through this, guide people back to the wild intelligence within them. It is this wild intelligence that knows how to create, how to feel, how to be spontaneous, how to be instinctive, how to play and how to live free from the conditioning that disconnects them from their innate power as creators of their own lives.
The Art of Liberation touches every domain: business, career, relationships, wellness, spirituality, sensuality and self-expression. It is the path from merely existing as a “human doing” to thriving as a “human being”.
We’ve been shaped by systems that train us to forget who we are: recycled thoughts, borrowed beliefs, numbed emotions, and predictable routines that slowly dull our aliveness. This is our conditioning — the inherited thoughts, beliefs, emotions, and behaviors we mistake for truth — and it is the antithesis of our natural state, creating a life by-default that we are tolerating. It traps us in the NearWin™ — a life cycle of almosts. Almost succeeding. Almost thriving. Almost fulfilled. Almost free. The NearWin™ produces a nearly-living, playing small life that looks fine on the outside, but feels misaligned on the inside. And only YOU know it!
Predictable. Safe. Soul-suffocating. But we weren’t born for almost. We were born to create — to shape life from the inside out, with intention, imagination, and truth.
My work is to help people break that pattern — to return to their naturalness, reclaim their creative power, and design a life by-design that feels as good as it looks.
Across the landscapes of business, relationship, wellness, spirituality, and self-expression — I am not here to help people fit in, but to help them come home to themselves.
To remember.
To reclaim.
To rise
~ Alan Watts,
I have built systems, designed strategies and created what I call “Re-Programming” to develop tens of thousands of leaders over the past 20 years – from start-up entrepreneurs to Fortune 100 executives and their teams, to everyday people desiring to live a life of aliveness, personal power, success, and joy.
Now, for the first time, I am coming out from the shadows of executive coaching and consulting, to work independently with individuals and provide the same cognitive, emotional, and ontological tools to those powerful and brave enough to slow down, go deep and liberate themselves from their conditioning to be the creator of their life.
Chad Lefevre is an international Design-Thinker, business philosopher and strategist, author, speaker and psychonaut, who since 2005 has successfully designed business strategy, and led cultural transformation and leadership development initiatives impacting more than 30,000 leaders; in start-ups through to Fortune 100 companies. Chad’s work centers around being-centered human potential, and is focused on creating, designing and delivering on what is possible when human beings are in alignment, empowered and supported to overcome limiting perceptions and beliefs, to increase joy, flow, performance and deliver desired outcomes for themselves and the companies they work for.
Chad with Liz Gilbert, author of "Eat, Pray, Love"
Chad is the creator, visionary and co-founder of The Most Important Conversations (TMIC), a ground-breaking transformational community and global movement of changemakers. TMIC transforms minds and methods by convening entrepreneurs, leaders, executives, artists, philosophers, and indigenous wisdom holders to engage through creativity and collaboration in the creation of new possibilities for the world, and the communities that constitute it. In this way, TMIC achieves its mission of “facilitating humanity’s self-directed evolution”. Chad also serves as Chief Operations Officer for SimWin Sports, an LA-based AI Sports-tech company. Prior to this, Chad was formerly the founder of NeuroBe Inc. – a neuroscience-based research and consulting firm focused on delivering profound performance inside of corporations by working with leaders in the areas of being, perception, and cognitive mastery; and formerly co-CEO of Ncite Neuromedia – a video game production company that used video games to train and transform leaders and managers inside of corporations.
Chad has architected transformative business strategies and solutions affecting the areas of business operations, leadership development, cultural transformation and team building, branding, PR and marketing communications (for which he was featured in INC.). His work has included serving such companies/brands as: Coca-Cola, TELUS, Sony Music Latin, Music World, SimWin (sports metaverse), United Way, Shell, Hoffman, the Canfield Group, Bell, Richard Blanco: Poet Laureate to the Obama Administration, co-producing the Sundance Thought Leader Summit, and SANG (which featured leading thinkers and luminaries, including Tony Robbins, Jack Canfield, Peter Guber, Tony Hsieh, and Peter Diamandis, among hundreds of others).
Chad is an avid student and researcher in the areas of neuropsychology, ontology, perception, meaning-making and choice-making, energetics, sexuality, and spirituality. Since 2019 he has been Vajrayanaa (Buddhist Tantra) practitioner, and a Yogi since 2014. He has also been a deep researcher of various spiritual disciplines, including Christianity, Islam, Taoism, Confucianism, Hinduism, Zoroastrianism, and Zen Buddhism. His other areas of research and expertise supporting his work include game theory, complexity theory, change management, and systems thinking.
~ Chad Lefevre, 2010
